How your Website Affects your Brand
Last week, I chatted about how your brand affects your website. This week, I’m flipping it around and talking about the ways in which your website affects your brand. To make this article less abstract, I’m going to talk about an “ideal client avatar” and give them a...
How your Brand Affects your Website
When working with clients, and when chatting to potential clients, I like to talk to them about their brand to help me understand their work and their business. I believe that your brand affects your website, and I’m going to explain how in this post. How Your...
How to Use your Website as a Business Asset
Having a professionally designed website is so important for businesses, especially small businesses. I view a website as a business asset. In this post, I’m sharing 4 reasons why your business can’t afford to go without a website and how to use your website as the...
Working with a Web Designer 101
When booking discovery calls with potential clients, I feel excited for this lovely person and their journey ahead. I genuinely want to help them improve their brand through a gorgeous online home, and working with a web designer is a big step for someone to take....
Why Your Website Needs Regular Maintenance
I firmly believe in regular maintenance of websites. The simplest and most obvious reason is thus: technology, especially online tech, changes at such a speed, that it’s easy to get left behind with old versions (which may contain bugs because of certain changing...
Why Your Website Needs a Contact Page
You’ve gone through the work of writing engaging copy and making a beautiful website. You can now reward yourself with a huge mug of tea and ice-cream – not together though… that’s gross, even for me. But you can enjoy tea-flavoured ice-cream because that’s a...
Why Your Website Needs a Blog Page
There is a lot of hype online around blogging, content creation and content marketing to improve your profile as an expert, advertise your business, and, in the much longer term, increase your sales. In this post, I’m going to discuss the benefits of having a blog...
Why Your Website Needs a Services Page
The Services Page on your website holds information about the services you offer and lets your potential clients know how you can help them. I’m calling this a “Services Page”, because it’s what I call it when I’m discussing websites with clients. You may think that...
Why Your Website Needs an About Page
The “About Me” (or “About Us” if your business consists of a team of people) page is one of the most important pages on your website, but is often neglected in favour of a sales page or a contact page. I find that entrepreneurs are hesitant to have an About page on...
Why Your Website Needs a Home Page
When you read the title of this post, you probably thought “well, obviously, every site needs a home page. This blog post is pointless.” Not so pointless when I consider the many websites I have seen that just have a Blog page, or open with an About page. Your Home...
The Ultimate Guide to Create Content for Your Website
As 2017 is well underway you may be looking at a longer-term strategy for business improvement. Most business owners take time to reflect on their development thus far, their wins and their opportunities for growth. You may be thinking about updating the image of...
