On this page, I answer frequently asked questions that come up while working with clients on website projects. I request that you read this to get a greater understanding how I work with my clients to deliver the best results possible on every project.

This is not an exhaustive list, and I add to this regularly as new questions arise.

Can I edit the text while you’re working on my website?

I’d prefer if you didn’t.

It slows down the process and makes the project take longer, which is an inconvenience to both yourselves and to me. I also end up doing double the work to replace the text that’s already on the page with the new text.

I request that all text is submitted to me as the project starts so that I can get a sense of the volume of text that’s going to be on each page.

Also, bear in mind that the text that appears on the site while I’m designing each page is text that I’ve already edited. If you change that text, we run the risk of introducing to the website spelling and grammar mistakes that I would have already removed when I edited the text.

Can I log into the website and edit it while you’re working?

No, I’m afraid I don’t work like that.

You have contracted me to work on the project and manage it, and I would prefer if I was left to work on the project alone. I always ask for client feedback once I reach certain points in the design process.

I don’t allow my clients to work with me on the project because this is counter-productive and inefficient. Having 2 (or more) people working on a website at the same time introduces many opportunities for error. This is error that I may not immediately be aware of, and will have a troublesome time finding and fixing them in the future. If I don’t know how it was broken, it’s a challenge to fix.

Can I add every photograph of my product to my website?

I’d recommend that you don’t do this.

Adding 50+ photographs to a web page contributes to a website that loads slower than is preferred.

I recommend 15 – 20 photographs per page. This is an approximate number, but it does give you a good indication of the volume of photographs that I think strikes the balance between showing every detail of your product, and keeping your visitor interested.

If you’d like to add more photographs to your website, I suggest that I create a collage of photographs to make larger images which I then add to the site.

Visitors don’t scroll through endless amounts of photographs on a site. Their attention span is limited. I know you love your products and the photos thereof, but then I’d recommend that you show them off in blog posts where you can write more about your product or service, and go into lots of detail about every aspect of your work.

Can I change your SEO?
Can I add keywords to what you’ve done with my SEO?

Sorry to tell you this, but you can’t add to it. I really do not recommend this at all. It’s not as simple as adding keywords to a database – that is not how SEO works.

Each page of a website has 1 keyword and 1 keyword only (or a keyword phrase). And the keyword relates to the content of the page. If the page has a carrot cake recipe on it, I have to state in the SEO settings that the page is about carrot cake (and use words that have been used on the page). I can’t adjust the SEO settings to tell Google that the page is about custard tarts. That would be lying to Google, and the site will be downranked because the content is not relevant to what users are searching for.

If you add a keyword that doesn’t relate to the content of the page, you damage the score I’ve got for each page, and throw off the rankings that are taking time to build.

I’ve correlated the keywords to the content of each page, and this has been carefully done.

If you want to expand the keywords your website touches on, I recommend writing blog posts that cover more of the details of your work, your service, your products, your approach to your work and your thoughts about your industry.

You’ve done SEO on my website. Why isn’t it ranking at the top of the first page of the search results?

There are many factors that contribute to a favourable ranking. On-page SEO (what I do when I design and write your website) is one factor.

There are many other factors to consider.

Is your domain older? If so, has it been active and reputable during the time it’s been online? (Ie, it hasn’t been hacked; there are no spam comments in the blog comments section; there is original, valuable and interesting information on it.)

Is your domain newer? If so, you have to bear in mind that the website is competing with older sites that potentially have more domain authority (reputation) than the one I’m building for you.

What’s this SSL certificate thing?

It’s a security certificate that you pay your hosting company for. Some internet service providers/hosting providers give you this for free, and with others it’s an annual fee.

Google is making the SSL certificate compulsory, and I have read that they’re penalising websites without one by downranking them.

Luckily this is an easy fix. You contact your hosting company and have them set it up for you. If I’m building your website, this is something I include in my project scope.

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