This is the Fox & Owl Media blog.
Here we blog about business, entrepreneurship, website design, social media and digital media in general.
Read along for our views.
Your website can perform many tasks that meaningfully contribute to your business. Collecting social proof is one of those tasks. When I mention to people that their website can collect testimonials, I’m often met with confusion or merely ignorance as to how to go...read more
When starting a business, most people immediately think about their website. While this is important, I think it’s more important to be thinking about creating your brand first. In this post, I’m going to chat about why you should be creating your brand first, and...read more
I write about an unsolicited email that I received from a PR industry worker, and why I couldn’t stop thinking about both the email and its sender.read more
In this post, I hope to explain why I haven’t been blogging lately (and maybe help myself to feel better about the situation).read more
When you start a business, one of the first things you think about is your business name. This has an impact on several things, but the most important of these is your domain name, also called a web address or a URL (Universal Resource Locator). I always recommend...read more
As a solopreneur working from a home office, it’s very easy to have your work life take over your whole life. In this post, I’m going to talk about 5 bad habits I won’t be adopting in my business life.read more
Free WordPress themes are available all over the internet. But if you’re hesitant about roaming the net to find a good theme, you don’t even have to leave the admin area of your site. The WordPress Theme repository holds thousands of themes ready to install with a few...read more
I know that the title is a bit dramatic, but stay with me. I love creating websites because I love helping business owners to create a beautiful space for their brand to live online. It breaks my heart to see a fab woman with a great business idea being thwarted by...read more
Last week, I chatted about how your brand affects your website. This week, I’m flipping it around and talking about the ways in which your website affects your brand. To make this article less abstract, I’m going to talk about an “ideal client avatar” and give them a...read more
When working with clients, and when chatting to potential clients, I like to talk to them about their brand to help me understand their work and their business. I believe that your brand affects your website, and I'm going to explain how in this post. How Your Brand...read more
Having a professionally designed website is so important for businesses, especially small businesses. I view a website as a business asset. In this post, I’m sharing 4 reasons why your business can’t afford to go without a website and how to use your website as the...read more
When booking discovery calls with potential clients, I feel excited for this lovely person and their journey ahead. I genuinely want to help them improve their brand through a gorgeous online home, and working with a web designer is a big step for someone to take....read more
I know that “stewardship” and “being a good steward” has a Christian connotation. But that’s not the context in which I will be using it for the purposes of this blog post. Being a good steward to me means making responsible choices that benefit you and others. It...read more
I've noticed that I haven't been taking good care of myself, haven't been kind to myself and have generally neglected my mental, physical and spiritual health - especially in the last 6 months of this year. I did this because I was single-minded about prioritising...read more
In this post, I chat about the lessons I learned in 2017. These are connected to business and entrepreneurship, and I hope they will help you on your journey. 2017 Lessons #1: Don't under-value your work This is a trap that all business owners fall into. We think...read more
I first came across Nicholette on Instagram, and I liked that she had created content that was so clear and easy to understand. I also love that she knows exactly who her ideal audience is and knows how to talk to them. She effortlessly combines her stunning style,...read more
I came across Mermaids & Unicorns during the course of last year. Because my business was just starting out, and I was ploughing all the money I made back into the business, there wasn't spare cash to splurge on things for myself. But that changed this year, and...read more
I have long understood on a theoretical level the value of outsourcing. Until recently, I hadn’t been able to appreciate the practical value for my business. I didn’t want to outsource anything at the start of my business. This was mostly because I didn’t have...read more
Melissa De Klerk
Writer, Web Designer, Digital Media Strategist, Typophile, Inspiration Junkie, Yogi
Melissa is the owner and creative brain behind Fox & Owl Media. She loves creating websites and digital media strategies, and has considerable experience with Website Design and Brand Management.
You can contact her here, and find her on social media by clicking the links below.