Your website can perform many tasks that meaningfully contribute to your business. Collecting social proof is one of those tasks. When I mention to people that their website can collect testimonials, I’m often met with confusion or merely ignorance as to how to go about doing this and how it works. It’s happened so often that I’ve decided to write this post about it.
Why would you want to collect testimonials through your website?
It makes your life and your clients’ lives easier. Also, it’s pretty simple to do, so why would you *not* want this done through your website? Your website should act as the hub for your clients’ interactions with your business (apart from emails, obviously). Therefore I believe in feeding as much traffic to and creating as much interaction with your website as possible (when it’s necessary and makes sense, though. That’s important to keep in mind too).
It’s also useful to collect testimonials through your website, as you make that part of the process a part of your clients’ journey with you. By keeping the questionnaire on your website, you’re creating a smooth, cohesive client journey that makes sense.
When you have this included in your website, you can design the form to suit your branding, thus keeping all interactions on-brand and unified. Also worth mentioning is that having a contact form that’s native to your website also means the form belongs to you, not to a third-party platform.
Necessary items for collecting testimonials on your website
You’ll need a website, and a contact form. That’s all. I suggest keeping this as simple as possible. The fewer “moving parts” (ie systems that require setup to work together) that are involved, the better.
A contact form is merely a form that collects details from website visitors like a name, email address and the content of their message. It has fillable areas where website users type in answers to questions, click on “submit”, and the answers arrive in your email inbox.
I recommend also having an SSL certificate on your website. The short explanation is that they turn your “http” into “https”, and add an extra layer of protection for the data that’s submitted through your website. You’re essentially protecting your clients’ information by preventing it from being intercepted by hackers when it’s being transmitted from the sending computer to the receiving computer.
How can I collect testimonials on my website?
Simple. Set up a new page. Add a paragraph that explains the point of the page and gives a bit of direction about what you expect your clients to do. Add a contact form. Design the form to ask the questions you’d like answered. Publish the page, and you’re done.
You have to make sure that the form sends an email to the correct email address – you don’t want that valuable feedback getting lost. You also want to make sure that you’re asking the right questions that will give you quotable testimonials to include on your website.
Once you have completed a project with a client, send them the URL (the link) to the page that you’ve set up and ask them to complete the form. You’ll receive your email with the client’s feedback, and you’ll have your testimonial, ready to copy-paste onto your website.
I believe in the value of testimonials and think that they should be placed in a few strategic spots on your site for maximum impact. This is a simple way to increase your social proof and will be useful for a long time.
Melissa De Klerk
Writer, Web Designer, Digital Media Strategist, Typophile, Inspiration Junkie, Yogi
Melissa is the owner and creative brain behind Fox & Owl Media. She loves creating content strategies and has considerable experience with Website Design and Brand Management.
You can contact her here, and find her on social media by clicking the links below.