I met Meaghan online in a Facebook group a little while back.  We are both part of Emma Weise‘s Branding Kitchen group, and we also both took part in the Brand Bake Off.  During the Bake Off, I loved watching Meaghan develop her brand elements and listen to her talk about her business and how she wants her clients to feel when working with her.  I got to see the branding process applied to a business that’s in the earlier phases of starting up.  I also saw branding from a completely different point of view and applied to an industry I haven’t had the opportunity to work in yet.

Meaghan is a girl from the South and loves baking, blankets and biscuits – she’s a lady after my own heart.  While she’s setting up her business’ Instagram account, I’ll send you to her personal account (link below).  Prepare to swoon.

Because Meaghan has been an entrepreneur for a few years, and started her new business only months ago, I thought she’s be an excellent interview candidate and I had to reach out.  She happily agreed, so here we go:


Q:  Briefly tell us about your business journey.  (What helped you decide to start your own business?  What did you do before working for yourself?)

A:  I call myself an accidental entrepreneur.  I started my first business after losing my job and moving in with my mom.  It wasn’t so much a call to entrepreneurship as it was a need for a creative distraction.  My second business was born when I decided to move from Virginia to Michigan to live with friends I’d never met in person.  It was more a need for money in the bank than anything else!  But by then I was bitten by the entrepreneur bug and it’s been all downhill from there with my life coaching business launching in January of 2017!


Q:  What was the process you followed when starting to set up your brand?

A:  Until I met Emma Weise from Fresh Sage, I hadn’t ever considered that a brand was more than a logo and some colours.  Following her suggestions, I created a mood board and broke the brand experience down into how I wanted clients to feel after interacting with my brand, and I thought about how that all would be represented through colours and imagery.


Q:  How do you manage your branding and make sure everything you do (from business cards and email signatures to other branding collateral) keeps in line with your brand?

A:  I always keep the feel of my brand in mind when creating my images and think about how I want my clients or potential clients to feel after interacting with my brand and its elements.


Q:  How do you manage your social media commitments?

A:  I use a scheduler to manage as many of my social media commitments as I can.  But I’ve also found it really important to build relationships so I make it a point to interact and stay active daily where my clients hang out.


Q:  How do you motivate yourself to keep going when your inner critic’s voice gets a bit too loud?

A:  I take a break!  It sounds a little counter-intuitive but giving myself some extra self-care is typically the best way for me to re-centre and silence my inner critic.


Q:  What are some of the biggest lessons you have learned since you started your business?

A:  It’s OK to ask for help!  That was probably the biggest one.  I’ve also learned that connections are everything and it’s OK to keep looking until you find exactly who and what you need to help you on your journey.


Confidence Aligned was started in January of this year, and she’s achieved so much already.  I look so forward to watching her online presence develop and blossom.

You can find Meaghan online here:  her website, and on her personal Instagram account (spoiler:  ah-mazing food photos).

melissa de klerk

Melissa De Klerk

Writer, Web Designer, Digital Media Strategist, Typophile, Inspiration Junkie, Yogi

Melissa is the owner and creative brain behind Fox & Owl Media. She loves creating content strategies and has considerable experience with Website Design and Brand Management.

You can contact her here, and find her on social media by clicking the links below.

Malcare WordPress Security