As 2017 is well underway you may be looking at a longer-term strategy for business improvement.  Most business owners take time to reflect on their development thus far, their wins and their opportunities for growth.  You may be thinking about updating the image of your business, and one of the best ways to do this is to improve the content of your website.


I know that this usually fills people with panic for a few reasons:  they don’t know where to start, they don’t know who to talk to or what to ask for, they don’t know what their website should look like, and they may not even know what they like in a website.  I know it’s overwhelming if you’re starting a new website, or even if you’re giving an existing website an overhaul.  I can help.


I have put together a mini series of posts to help you through the planning stage of your new site.  This guide will help you to understand the basic structure, and the importance of the content on each page.  The aim is to help you plan your website in its entirety, then drill down to each page.  This guide will not cover the design and layout, merely the content.


During this series, we will cover:


  • Why you need a Home page

Sounds obvious that your website needs a home page, but I have seen so many websites that jump straight into the blog or, even worse, the sales page.  A good home page is the difference between people staying on your website for longer to visit other pages, and people who leave and go elsewhere.


  • Why you need an About page

Your about page is a great place to connect with your audience and to show your readers exactly who is behind your fabulous business.  I give you advice on how to get personal with your readers without overshare.


  • Why you need a Services page

You need to tell people what you do, who you would love to do business with, and how your readers can work with you.  This is the perfect place to explain exactly what it is that you do.  You might think that what you do is obvious and doesn’t need to be explained.  But if people don’t understand what you do, it’s unlikely that they’ll see a need for your services.


  • Why you need a Blog page

Your blog is the place to demonstrate your knowledge about your industry.  You’re the expert, and you can use your blog to give readers valuable information.  Your blog can turn into different media:  a free download, an eBook, a video, or even a podcast.


  • Why you need a Contact Us page

You have got your audience all the way to the end of your website, and they know they want to work with you, but you have made it difficult for people to contact you.  This person leaves your site without getting in touch – and that’s such a pity.  I show you what you should be including on your Contact Us page.


Once you have worked your way through each post, you should be buzzing with ideas for your website.  Get them down on paper (physical or digital) and begin working towards well-structured web pages that make you shine online.

melissa de klerk

Melissa De Klerk

Writer, Web Designer, Digital Media Strategist, Typophile, Inspiration Junkie, Yogi

Melissa is the owner and creative brain behind Fox & Owl Media. She loves creating content strategies and has considerable experience with Website Design and Brand Management.

You can contact her here, and find her on social media by clicking the links below.

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